Brand awareness is one of the key performance indicators that express the degree of familiarity of your target audience with your brand. For example, when thinking of an electric...

E-marketing is known as digital marketing and refers to promotional activities and efforts that are conducted through the Internet and various digital channels. To advertise brands, their products, and...

What is not measured cannot be improved. Marketing is a creative process, but it involves a lot of key performance indicators (KPIs). These metrics the marketer must know how...