Brand awareness is one of the key performance indicators that express the degree of familiarity of your target audience with your brand. For example, when thinking of an electric car, Tesla comes to mind, because Tesla has a high level of brand awareness among people. Companies make various marketing efforts to build brand awareness and produce tons of content of all kinds for the same purpose, which calls for using this indicator to measure the effectiveness of these materials such as videos, blogs, directories, influencers, e-books, podcasts, etc. measurement method Because of the comprehensiveness of this metric, its measurement methods include 4 main marketing channels: Content sharing on social media: The number of times content is shared can be measured using a free tool such as SharedCount. Brand Mentions: The number of times your brand name is mentioned online can be tracked via an easy-to-use tool like Google Trends. It is essential for measurement effectiveness that your brand has a unique name that no other brand shares. Media: When the media talks about your content with or without a link, it means increased awareness, this can be measured with tools like Coverage Book and Meltwater. Brand searches: This metric indicates how much brand awareness has changed, easily measured via Google Keywords and Google Ads.
