What is not measured cannot be improved. Marketing is a creative process, but it involves a lot of key performance indicators (KPIs). These metrics the marketer must know how effective they are. The marketer does not need many indicators but needs a carefully selected target group to measure the required goals. An example of this is net income, which shows the degree of business growth, and it is easy to measure income easily.
Digital tools, such as Google Analytics, provide many indicators that help the marketer understand many important indicators.
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